CH – The quaint AlpenRock location in Dietikon, favourably located close to Zurich, was once again the chosen venue for the PSF Forum 2017, which was held there on March 8, 2017. According to the official figures, precisely 61 exhibitors (previous year: 60 exhibitors) presented their portfolios, mostly on simple tables and smaller stands in the nooks and crannies of the rustic location. Novelties were among the exhibits, including items especially developed for the Swiss market which are exclusively sold there, together with trusted classics. Overall a good representative mix was offered as well as a good overview of the offer of haptic advertising products. By all accounts, the organisers, the Swiss promotional products association Promoswiss, with its board members Roger Riwar (President), Thomas Oester (Events), Adrian Schmidhäusler (Secretariat), Christoph Zindel (Finance/Marketing) and Nadine Schneider (Training), had done a good job. According to the general opinion and initial feedback, an almost family-like intimacy and exceptionally good mood prevailed among the exhibitors and visitors.

According to the official figures, in total 196 people – the event was exclusively open to promotional products distributors – from 103 companies (2016: 198 visitors from 105 companies) attended the forum. The concluding crowning glory of the PSF Forum 2017 was the award ceremony of the Promo Swiss Award (formerly PromoFritz) where the proud winners were honoured in a festive ceremony during an opulent dinner. The prizes were conferred in seven categories and went to the following products or campaigns and companies:

  • “Innovation of the Year”: 2-in-1 charging cable, Tradeconthor GmbH
  • “Promotional Product of the Year” in gold: DuoPack, Sanders Imagetools GmbH & Co. KG
  • “Promotional Product of the Year” in silver: Stick‘nPost Set, si-ri schweiz AG
  • “Promotional Product of the Year” in bronze: Tea-Bears, Kalfany Süße Werbung GmbH & Co. KG
  • “Campaign of the Year“ in gold: Rebranding of Bachem Holding AG, cadolino® and lacoray® by comTeam AG
  • “Campaign of the Year“ in silver: Own advertising Eierlegende Wollmilchsau (Jack of all trades) cadolino® and lacoray® by comTeam AG
  • “Campaign of the Year“ in bronze: EURO Ballpoint Pen for Lamprecht Transport AG, Bücheler Werbegeschenke AG

The award winners of the Promo Swiss Award 2017.

A detailed report on this year’s edition will be printed in eppi magazine, No. 116 (April 12, 2017).

// Michael Scherer

www.psf-forum.ch

Photos: Michael Scherer, © WA Media