UK – Following January’s PPE 2017 in Coventry, the show organiser Customer Focus had planned to rebrand the event as Resellex, a broader conference-led reseller event. At the end of February, however, the company announced that the show will be called PPD Live instead. According to Customer Focus, this step is a commitment to the industry, following some confusion the rebrand and the broadening of the show’s content caused.
PPD Live 2018 will be held at the Ricoh Arena in Coventry from January 16 to 18, 2018. The format of the event is largely the same, with the addition of a third day featuring a conference to attract end user brands. These end users will either be hosted by their current distributors or matched with appropriate distributors in a special “Brand Lounge”, where distributors will be provided with a meeting space to welcome their guests. Customer Focus President, Martin Varley: “To clarify the format of the show, we are simply adding a way for distributors to engage with end users as they do in many other geographical markets. End user brands will be able to attend the event in a carefully coordinated way, always accompanied by distributor partners.”
Photo: Customer Focus