PL – The 13th edition of the RemaDays Warsaw took place at the Warsaw Expo from February 15-17. The largest promotional products fair in Europe after the PSI Show in Düsseldorf is organised by the Poznan-based publishing company, GJC Intermedia. According to official accounts, 768 exhibitors participated in the nine sectors EventShow, GiftsWorld, InternetSolution, Out&InDoorSystems, PrintShow, PhotoCreation, School&OfficeRoom, TechnologyPark and TextileZone – around 100 of whom came from abroad. In addition to products, machines, equipment and services from the printing technology and customising areas, the suppliers of promotional products formed a further focus. In total, the visitors were offered an interesting exhibitor and product mix.
The Warsaw Expo exhibition complex in Nadarzyn, which is located around 30 km outside of Warsaw, which was the venue for the event for the first time in 2016, once again proved to be a good alternative to the old location, the Expo XXI, since it offers a better infrastructure and more room for the existing amount of exhibitors as well as accommodating further growth. Some “teething problems” from the past years – such as not enough sanitary facilities, a deficient mobile phone network and an unstable Internet connection – had mostly been solved, the parking options had been increased by a further 7,000 parking spots, furthermore a free shuttle service ran between thee Warsaw Zachodnia Station (Warsaw West) and the Chopin Airport.
Measures, which had been urgently necessary considering the rush of visitors: Registering around 21,000 trade visitors, the organisers had set a new record by all accounts and a growth of more than 10% compared to the previous year (18,943). There was plenty of hustle and bustle in the aisles on the first two days, many exhibitors reported that their catalogues or business cards had already run out on the second day of the show. The number of international guests also reached an all-time high: According to the official figures, around 53% of the visitors came from outside of Poland, in total guests from approx. 50 countries travelled to Warsaw. As such, the RemaDays was impressively able to underline its position as the contact platform between Central and Eastern Europe.
The supporting programme of the show included the well-attended RemaKongress as well as the award-ceremony of the “Gifts of the Year“, “Prize for Innovations” and “Korony Reklamy” (Advertising Crown) by GJC Intermedia. Furthermore, the Polish promotional products association PIAP celebrated its 10th anniversary during the trade fair.
The 14th RemaDays Warsaw will take place at the Warsaw Expo from February 7-9, 2018.
A detailed report will follow in eppi magazine, No. 116 (April 12, 2017).
// Till Barth
Photos: Till Barth, Michael Scherer, © WA Media