ISM 2017: International positioning confirmed

D – With, according to the official figures, almost 38,000 trade visitors from over 140 countries (2016: around 38,500 trade visitors from 146 countries) the International Sweets & Biscuits Fair, ISM, closed its doors in Cologne on February 1, 2017 after four successful days. Top decision-makers from Germany and abroad took advantage of the offer of the world’s largest show for sweets and snacks to inform themselves about the classics and trends of 1,649 suppliers from 68 countries (2016: 1,601 exhibitors from 65 countries). The share of foreign visitors remained constant at approx. 67%. The ISM registered significant growth in the number of visitors from Japan, India, Pakistan and the Baltic countries. Due to the Chinese New Year’s celebrations fewer visitors from China attended the show, fewer visitors were also registered from Great Britain and Turkey.

Once again this year, the exhibitors of the 47th ISM presented their new products and marketing ideas, focusing among others on sugar-reduced, vegan and vegetarian sweets, organically produced, Fair Trade as well as gluten-free and lactose-free products. Furthermore, there was a diversified offer of dried vegetables and fruits, rice chips, soya products, superfoods, seeds and nuts for nutritionally-conscious people. Further trend themes also included 3D printing and the personalisation of sweets.

According to the organisers, in addition to the ISM, recording 17,000 trade visitors from over 100 countries the concurrently staged ProSweets Cologne – the international supplier fair for the sweets & snacks industry – also confirmed its standing as an important information, order and networking platform for the industry. The 48th ISM is scheduled to take place from January 28-31, 2018, once again parallel to the ProSweets Cologne.


Photos: Alicia Mancino, © WA Media

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2017-02-14T14:04:56+00:00 February 14th, 2017|