UK/USA – The British promotional products distributor, Outstanding Branding, has appointed Rob Watson as its Global Chief Marketing Officer. Watson is considered to be an industry expert and marketing guru and is to be decisively responsible for expanding Outstanding Branding on the US promotional products market based at the New York subsidiary. Watson has over twelve years of experience in the US-American promotional products industry and among other posts was Senior Vice President of the industry association, ASI (Advertising Specialty Institute).
“I am honoured and excited to lead the marketing efforts of Outstanding Branding’s international channels”, stated Watson. “The commitment of everyone to the company’s core values of respect, understanding, creativity and professionalism is truly what makes the organization so special. In partnership with the world’s leading promotional merchandise suppliers, it is our goal to connect and nurture brand loyalty with consumers through innovative and creative promotional solutions.”