D – “Welcome Home” was not only the name of the event series that attracted promotional products distributors to six German locations from November 29 – December 8, but also the programme. In addition to their novelties for 2017, four of the nine supplier partners Daiber, Fare, Geiger-Notes, Halfar, Jung Bonbon, koziol, Reflects by LM Accessoires/aditan, mbw and uma also presented their production sites and enabled the visitors to take a look behind the scenes. A new feature of the tour: the Red Sofa, which is a key visual of the image of the Welcome Home that was updated this year and which stands for the cosy, family-like character of the event. A further new aspect this year was the fact that the distributors were able to invite their industry customers to accompany them – an option that according to the exhibitors very few visitors took advantage of.
// Claudia Pfeifer
photos: Till Barth, Rebecca Klug, Julia Kuschmann, Claudia Pfeifer, Michael Scherer, © WA Media