USA – Promotional products are popular among the consumers, are used for a long time and enjoy the reputation of an effective advertising medium: These are the three results of a survey by the American industry association, PPAI (Promotional Products Association International). In the course of the survey that was carried out on around 1,000 US American citizens, with an equal number of males and females, in September 2016 by the market research institute, Survey Sampling International, around 50% of the respondents stated that they permanently come into contact with haptic advertising. Around 80% stated that they informed themselves about the advertised brand after receiving a promotional product, 80% said that their image of the brand had positively changed after receiving the gift.

http://pubs.ppai.org/2016/11/built-for-life/

www.ppai.com