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Job Title: Goldstar – European Marketing Manager
Report to: Goldstar Director
Location: Dundalk, Co Louth. Occasional European travel for Trade Shows
 

Overview of Role: We are looking to recruit a hands-on European Marketing Manager who will help develop, drive and implement the marketing plan in line with the strategic and operating business objectives and goals.

Performing the role in line with the Goldstar Values:

Family – Treating our customers and our Goldstar team members like family

Simplicity – Ensuring all of our solutions we supply for our customers are easy with no hassle

Delighting our customers – We make sure every customer enjoys working with us by exceeding their expectations and providing the highest level of customer service and a quality product

Work hard, play hard – Work hard and give our all and at the same time love and enjoy what we do

What you will do:

  • Maintain and implement a creative, bold and consistent marketing strategy for Goldstar’s distributor market across Europe, primarily in the core markets of France, DACH and UK
  • Manage and co-ordinate the existing marketing, graphics and support team to create compelling marketing collateral that (a) distributors love and (b) challenges the status quo
  • Provide hands-on project management in the creation of Goldstar catalogues and brochures
  • Develop bold and innovative product advertisements and offers
  • Manage Goldstar’s online strategy, including the creation and maintenance of new website
  • Maintain an increased sourcing platform presence ensuring data is up-to-date and optimised, including use of analytics to provide actionable insights
  • Manage the lead nurturing process and grow both Goldstar’s customer and prospect database and the contact email database
  • Organise multiple European Trade Shows, including stand design, and creation of marketing material such as special offers, graphics and POS
  • Develop a PR plan and calendar and create content for industry specialist channels
  • Conduct market research, both customer and competitor, review industry journals and keep up-to-date with industry trends and developments, sharing relevant insights and opportunities with the business
  • Work with Goldstar’s director to develop Goldstar’s brand management, brand positioning and service messaging as well as creating support tools for the sales team to drive demand
What we need from you:

Previous Experience and Education

  • A detailed understanding of the Promotional Merchandise Industry, and specifically the wants and needs of a promotional merchandise distributor business is a distinct advantage
  • 5 years+ experience in a sales, managerial, operations or marketing role working with a leading promotional merchandise distributor or supplier is an advantage
  • Candidates without industry experience, who have a strong marketing background and proven experience in developing and executing marketing campaigns, particularly those from an agency background, will also be considered.
  • A Business, Marketing, Communications, Digital Marketing or related degree is beneficial although not essential
  • Experience in developing and managing a corporate website, and digital marketing experience would also be an advantage

Key Skills and Attributes:

  • Excellent verbal and presentation skills coupled with a strong creative writing ability
  • Ability to work with internal groups including the marketing and graphics team, as well as developing strong working relationships within the Goldstar sales team – strong listening skills are essential
  • Demonstrated experience of project and time management, working to tight deadlines and effectively managing multiple tasks / projects simultaneously. 
  • Meticulous organisation and attention to detail – you don’t let anything slip through the cracks.
  • Self-motivated with high levels of energy, coupled with a positive, enthusiastic attitude and the confidence to challenge the status-quo.
  • Creative flair and examples that demonstrate your creativity is a distinct advantage.

What we will provide:

  • The opportunity for you to make a meaningful and serious contribution towards a very successful and rapidly growing business.
  • A supportive environment with fantastic opportunities to grow and develop your career.
  • A modern, fast paced and exciting company culture.

How to apply:

Goldstar-Europe:  Goldstar, part of the global National Pen Group, is Europe’s fastest growing Trade Supplier.  Goldstar is becoming famous for unbeatable value metal and full-colour writing instruments, combined with headache free all-inclusive pricing and a passionate team who will do whatever it takes to delight their customers.  Goldstar’s mission is to become the best supplier in the industry and to make all distributors love Goldstar.