D – “Choice. It’s for you“ – the six promotional products sister companies of the JCK Holding have been united under this umbrella for several years, and that was also the motto of the event on November 9 and 10, 2016: Daiber (textiles), Fare (umbrellas), Halfar (bags), Karlowsky (cooking, catering and work clothes), mbw (plush and rubber ducks) as well as SND (porcelain) invited guests to a family get-together of the special kind at the premises of the holding company in Quakenbrück. Selected international wholesalers as well as press representatives had the opportunity to examine next year’s line-ups of the six brands in the spacious and well-lit showroom of JCK. A true festival of novelties awaited the 26 European wholesalers from Denmark to Italy and Spain, through to Bulgaria as well as 17 media representatives – several of the brands presented up to 100 new items. The intimate setting allowed an extremely intensive and detailed introduction of the collections, which isn’t possible at normal trade shows. The tour around JCK’s own laboratory, Labtech, was equally interesting. The CEO of Labtech, Thomas Hülsmann, explained several testing methods, from pilling testing to Martindale, through to zip tests.
The positive response of the participants encouraged the organisers from the Choice Group, to repeat this special customer and press event again in 2017.
// Mischa Delbrouck
Photos: Mischa Delbrouck, © WA Media