D – 1,013 exhibitors, more than 570 speakers and an attendance record of 50,700 visitors (+18%) – that was the impressive result of the dmexco 2016. Brand and decision-makers from the digital industry met up in five halls of Koelnmesse on September 14 and 15 under the motto “Digital is everything – not every thing is digital“, to transform the most important digital trends into real business. And these trends were definitely haptic: Current themes are for instance augmented reality – here virtual reality goggles play an important role – connected home or wearables.
The 15 stages of the dmexco Conference were attended by over 17,500 guests over the two days. In two new formats – the Experience Hall and the Motion Hall – industry experts gave insights into the current developments and marketing possibilities of a novel customer experience surrounded by forward-looking technologies as well as in the ever-increasingly important digital video section.
The exhibitors of the dmexco, who frequently presented their products and services at elaborate stands, included famous names like Facebook, Google, AOL, Bing, Spotify, Twitter, Yahoo, Telefonica, Groupon, Oracle, Rakuten, SAP, Amazon, eBay, IBM, Burda, Eurosport, Discovery, Payback, RTL, Shazam, Sky, Ströer and Zalando. Decision-makers from big advertisers, digital brands, agency networks, publishing companies and start-ups visited the dmexco 2016 from over 100 countries. The next edition of the trade show is scheduled to take place in Köln on September 13 and 14, 2017.
// Brit München
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