PL – The Marketing Festival/Print Festival took place at the EXPO XXI event centre in the Polish capital, Warsaw, on September 7-8, 2016. The event that brings together the different forms of marketing, printing and customising, packaging and digital signage was organised and staged by the Katowice-based publishing company, OOH magazine, which issues diverse publications on these disciplines. “We have 30% more exhibitors at this year’s event compared to last year,“ confirmed Robert Zatupski, the CEO of OOH, “in total 240 suppliers of haptic advertising, marketing and POS specialists as well as printing shops and customisers are exhibiting their range of services.” Furthermore, the spectrum of offers was expanded.
The official attendance figure – the visitors included advertising agencies, users, marketing specialists, printing professionals, etc. – was 4,800 visitors in total, which corresponds to a 20% increase compared to the previous year.
In addition to a fee-based conference programme, the Marketing Festival/Print Festival was also accompanied by a free seminar and lecture programme held on various stages. Furthermore, prizes for outstanding promotional products were conferred, among others the “Super Gift 2016.”
A detailed report will be published in the coming issue of eppi magazine, No. 113 (October 5, 2016).
// Michael Scherer
Photos: Michael Scherer, © WA Media