RUS – The 30th edition of the IPSA took place at the Crocus Expo event centre in Moscow from September 6-8, 2016. The according to own accounts largest promotional products industry event in the whole of Russia claims to be the only trade show of its kind that also offers the international manufacturers and suppliers of haptic advertising, i.e. from China, Germany, India, Portugal, Poland, Sweden, Turkey and the USA, a platform. The autumn edition is more significant than the spring edition and was once again organised by Reed Exhibitions (Russia) and supported by the PSI (“powered by PSI”).
More than 170 suppliers of haptic advertising, 81 of whom were according to the official accounts first-time exhibitors, presented their products and services at the anniversary edition. For the visitors – the official figures were not available at the time of going to press – who obviously showed keen interest, the show was certainly worth visiting since in addition to the standard product ranges, it was possible to discover a lot of special items. Both the visitors and the exhibitors were evidently more than satisfied with the quantity of offerings and quality of the event.
The next spring edition of the IPSA is scheduled to take place at the Crocus Expo in Moscow from March 14-16, 2017.
A detailed report will be published in the coming issue of eppi magazine, No. 113 (October 5, 2016).
// Michael Scherer
Photos: Michael Scherer, © WA Media