What do a Thermos flask in the shape of an Edding pen, a lockable mobile phone charging station and a mini cake in a mailing box all have in common? Quite simply: They have all been distinguished – with the Promotional Gift Award 2016. The coveted prize has been conferred annually by the Cologne-based publishing company, WA Media, since 2003 and it pays tribute to innovative promotional products and haptic advertising campaigns.
Haptic advertising is widely distributed as a popular marketing instrument. The offer of haptic promotional products is as colourful, creative and diversified as their target groups. As an orientation aid for entrepreneurs, buyers and marketers, the Promotional Gift Award distinguishes particularly innovative products with promotional impact in the categories “Give-aways”, “Communicative Products”, “Premium Products & Brand Articles”, “Custom-made Designs”, “Merchandising”, “Packaging” and “Customising Technologies. Furthermore, creative implementations of corporate messages are awarded a prize in the category “Best Practice”. A win-win situation – particular for the award-winners, who for instance profit from the reputation of the award for winning over new customers and can also communicate it as a quality seal.
Have you too developed a hot newcomer that everyone is talking about and which is whetting the appetites of the customers? Promotional products manufacturers and distributors, advertising agencies and designers, marketing departments and promoting companies can register their novelties from the haptic advertising sector for the Promotional Gift Award 2017 up until December 1, 2016. The Promotional Gift Award 2017 will be awarded to the winners on March 22, 2017 at the HAPTICA® live ’17.
Further information can be found under: