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CH – The tenth edition of the Suisse EMEX, which considers itself to be the “biggest Swiss meeting platform for the marketing, event and communication industry”, took place in Zurich on August 30 and 31, 2016 under the motto “Meet the future”. With more than 100 speakers, there was indeed a comprehensive and detailed lecture and seminar programme. In the anniversary year, around 500 exhibitors and experts welcomed more than 14,000 visitors (2015: around 14,500 visitors) at the Zurich Exhibition Centre, under one roof together with the partner event, topsoft.

Executive Directors, Ewa Ming and Willi Gyger, who laid the foundation stone for the Suisse EMEX with the Swiss Event.

Executive Directors, Ewa Ming and Willi Gyger, who laid the foundation stone for the Suisse EMEX with the Swiss Event.

The trade fair is divided up into four marketing theme worlds: the World of Communication (Hall 1), World of Promotion (Hall 3), World of Event & Live Com (Hall 4) and World of Digital Business (Hall 6). Most of the suppliers of haptic advertising presented their line-ups in Hall 3, where also a special event on the theme “Promotional Products Trends“ was offered. The business speed networking went down very well – here business contacts were established in minute intervals. As did the practice-related expert lectures and industry talks on the many different stages in the workshop ambiente. Incidentally, in the evening of the first exhibition day, the EMEX Night which featured culinary delights and a show programme, offered an eventful setting for further networking.

The next edition of the Suisse EMEX is scheduled to take place on August 29 and 30, 2017 at the Zurich Exhibition Centre.

A detailed report will be published in the coming issue of eppi magazine, No. 113 (October 5, 2016).

// Michael Scherer

www.suisse-emex.ch

Photos: Michael Scherer, © WA Media