D/N/USA – The textile specialist New Wave has added a new brand to its portfolio: J. Harvest & Frost. The brand J. Harvest & Frost is a cooperation between James Harvest Sportswear, an American manufacturer of functional sport and college wear, and the Norwegian men’s outfitter, Frost Clothing. For the launch of the new line, the CEO of New Wave, Holger Hoffmann, invited potential distributors to the Hotel InterContinental Le Grand in Paris from July 23-25, 2016. The presentation of the new collection was hosted by Tor Bjarne Johnsen, company founder and Concept Manager of Frost. The collection ranges from classic business shirts through to elegant blazers. Accessories such as breast pocket handkerchiefs and ties with original patterns, cufflinks and bags round off the product range.
The following day was dedicated to the Tour de France. The participants went to the Champs Elysées together to watch the cyclists cross the finish line. New Wave subsequently organised a meet & greet with the cycling team, Bora Argon 18, the cyclists of whom the textile specialists supplies with functional clothing of the brand Craft and in future also with elegant clothes by J. Harvest & Frost.
Photo source: KGK – Kern Gottbrath Kommunikation GbR