Co-Reach 2016: Wide spectrum

D – Co-Reach, the trade show for cross-media marketing, was staged on 29 and 30 June 2016 in Halls 4 and 4A of the Nuremberg Exhibition Centre. According to the official statements, 228 exhibitors – marketing agencies, web, database, printing and logistics service providers as well as several suppliers of promotional products that can primarily be implemented as mailing boosters – presented their line-ups. Trends and tools for interlinking the classic and digital advertising channels were demonstrated and discussed in comprehensive lecture and seminar programmes incl. the Open Summit.

According to official accounts, just under 5,600 trade visitors took advantage of the comprehensive offer and informed themselves about current developments such as video marketing via Snapchat and YouTube, virtual reality, etc., but also about “classic“ themes such as design, customising, address management and logistics. The next Co-Reach will be held on 21 and 22 June 2017, once again in Nuremberg.

// Michael Scherer

photos: © Michael Scherer, WA Media

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2016-10-21T14:21:58+00:00 July 12th, 2016|