23rd IAW: Continuing on growth course

IAW-Messestand-Bild20665D – The 23rd edition of the IAW – International Trade Fair for Retail Promotions and Imports – which closed its doors in Cologne on March 9, 2016 recorded a further increase in attendance. With, according to the official figures, around 9,800 trade visitors from 65 countries, an increase of almost 6% was recorded compared to the spring show in 2015 (9,256 trade visitors). As usual, several promotional products companies were among the approx. 320 exhibitors – most of whom were import companies, who used the trade fair as a platform for selling offer their residual stock and discontinued items.

The focus of the spring edition of the IAW was among others on garden and decoration items, the trade show activities were rounded off by the trend forum. The 24th IAW is scheduled to take place in Cologne from September 27-29, 2016.


photo: Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH

2016-10-21T14:22:06+00:00 March 22nd, 2016|