The HAPTICA® live ’16 is in the starting blocks: In just a few weeks’ time, on March 16, 2016, the “Experience of Haptic Advertising” opens its doors for the fourth time.
D – Totally touchable. Grippingly graspable. Tangibly touching. That is haptic advertising. No other form of advertising enables one to get so close to the target group: Haptic advertising messengers are touched, tried out and integrated into everyday life. This is much more than just playful promotion; it is highly-efficient marketing. Surveys prove the incredible popularity and recall values, the exceptional contact rates, the minimal waste coverage and long-term impact of haptic advertising.
The visitors of the HAPTICA® live get very close to this successful marketing discipline. On March 16, 2016 the “Experience of Haptic Advertising” event will convey ideas for the intelligent implementation of give-aways, premiums, onpacks, merchandising items, customer gifts and co. to the trade visitors from the marketing, communications and buying sectors, from advertising agencies and the promotional products trade. Due to the high interest of the visitors, for the first time the event is relocating from Cologne to larger premises at the WCCB in Bonn – the new event centre in the former Bonn government district offers plenty of room and the best prerequisites for further growth at an historical location. Whereby the trusted concept remains unchanged: By bundling various programme items – a product show, lecture programme, a special exhibition showcasing Best Practice examples, the presentation and award ceremony of the prize-winners of the Promotional Gift Award as well as the new programme item of a lounge where facts on haptic advertising will be conveyed – the visitors can gather a great deal of inspiration in a concentrated form.
For trend scouts, creative and practical minds
Trend scouts will also come into their own again this year: 142 exhibitors – 32 more than last year – will offer the entire creative diversity of haptic advertising from technical gadgets like virtual reality glasses or drones, to macaroons and branded writing instruments, through to all-round customisable notebooks and sustainably produced drink bottles. In addition to the product presentations, a further major focus of the HAPTICA® live lies on the practical implementation of promotional products. The visitors can gain “tangible” tips from the Best Practice Special Show, because the examples of campaigns presented there among others by BMW, Hilton, Nivea, Porsche, the Swiss Post Office and Toyota will not only be graphically presented in the form of videos and illustrations, but also in a touchable format. Data, facts and interesting information on haptic advertising will be served in the new “Facts & Coffee-to-go Lounge“ in the lobby. The lecture programme (held in the German language) offers further inspiration: The speakers from famous companies such as Pernod Ricard or the FC Köln football club will present everyday examples that underline the importance of haptic advertising as part of the marketing mix.