D – This year’s ISM, International Sweets & Biscuits Fair, at which 1,601 suppliers (2015: 1,513) from 65 countries presented innovative products and marketing concepts from the sweets and snacks sector, was staged in Cologne from January 31 to February 3. Numerous suppliers that are well-known in the promotional products industry were represented at in some cases elaborate stands. Attended by around 38,500 trade visitors from 146 countries (2015: around 37,000) according to the official attendance figures, the 46th edition of the world’s largest trade fair for sweets and snacks recorded a 4% increase in attendance.
Sweets and snacks for diet-conscious consumers, including vegan and low sugar chocolate, lactose-free biscuits or low sugar filled chocolates as well as natural aromas, colourings and ingredients are still high in trend. The offer was also characterised by small, compact, frequently resealable packaging across all categories. ProSweets Cologne – the international trade show for the supplier industry – was also held parallel to the ISM again this year. 336 exhibitors from 34 countries were represented (2015: 328 exhibitors from 33 countries).
The 47th edition of the ISM will be held from January 29 to February 1, 2017, once again simultaneously to the ProSweets Cologne.