D – On October 2015, Melanie Hesselmann took over the position of Marketing Director at Michael Schiffer Promotion GmbH and Post-it® Promotional Products.
The graduate in business administration is a newcomer to the industry and was previously employed in the classic advertising branch for 18 years, where she worked for full-service agencies handling predominantly the budgets of international consumer good customers such as Procter&Gamble. The main focus of her activities lies in the area of brand building and management, as well as the development of integrated communication solutions and campaigns. At Michael Schiffer Promotion she will, among others, be responsible for the introduction of the new haptic/digital division “Post-it® Notes connect”, with which the company intends to set a new development impulse for the promotional products industry.
Michael Schiffer Promotion has held the exclusive marketing license for 3M’s Post-it® Promotional Products across Europe since 2013. The German headquarters are part of the Michael Schiffer group.