German industry: Turnover still at record level

GWW_250x154D – The Federal Association of the German Promotional Products Industry (GWW) has presented the results of the “Promotional Products Monitor 2016“. The survey underlines the fact that promotional products are gladly and frequently implemented and that the promoting companies perceive haptic advertising to be an effective marketing tool. Recording a turnover of 3.48 bil. Euros last year, the expenses for promotional products matched the record level of the previous year. As such, according to Patrick Politze, Chairman of the GWW, haptic advertising occupies second place in the rankings of the advertising media behind TV advertising.


2016-10-28T14:10:13+00:00 January 25th, 2016|