D – On November 18 and 19, 2016, the six subsidiaries of JCK Holding – Daiber, Fare, Halfar, Karlowsky, mbw and SND – invited media representatives and international wholesalers to an exclusive presentation of their 2016 novelties at the Orfeos Erben cinema in Frankfurt. To match the venue, the organising agency Lach had designed the entire setting with style elements from the film business. For example, based on Hollywood classics like Breakfast at Tiffany’s, Superman or Catch me if you can, film posters were created for each company and golden piggy banks in the shape of the mbw cult figure Bert reminded visitors of the Oscar.
The CEOs and Sales Directors of the six subsidiaries presented their company in the plush atmosphere of the traditional cinema. The six stands erected in the foyer, where the guests were able to examine and try out the novelties, were very busy. Whether it was the collection of the Daiber brands James & Nicholson (textiles) and myrtle beach (headwear), the new, very colourful bag models of Halfar, well thought-out umbrella innovations by Fare, new embellishing techniques of the porcellan specialists SND, the Diamond Cut luxury line that is decorated with Swarovski stones (chef’s uniform by Karlowsky) or the new members of mbw’s family of cuddly toys and rubber ducks – the product ranges, which clearly differ from each other, went down very well and whet everyone’s appetite for the coming promotional products season.