D – This year’s BrauBeviale was staged from November 10-12, 2016 at the Nuremberg Exhibition Centre. According to official sources, in total 1,083 exhibitors presented their products and services to around 37,000 visitors – 41% of whom came from abroad. Trade visitors from 132 countries were registered in total.
As usual, there was plenty to see on the theme of beer and the European Beer Star was presented again in the scope of the most significant beer competition. Haptic advertising suppliers – predominantly glass finishers and the suppliers of catering-related promotional products – were mainly represented in Halls 1 and 9, where marketing related to the beer industry was mainly concentrated. Even if evidently fewer representatives of the haptic advertising sector were present, the overall mood was positive. The next edition of BrauBeviale is scheduled to take place in Nuremberg from November 8-10, 2016.