UK – As in the previous two years, the British Promotional Merchandise Association (BPMA) once again organised the Promotional Products Week (PPW) from September 14 to 18, 2015. The aim of the PR and Social Media campaign is, according to the association, to “nationally raise the profile of promotional products and encourage their use within the marketing mix.“ Following the motto “Promotional Products Invoke Action!”, BPMA members throughout the UK took part in various campaigns directed towards end users and the media, including activities in the social media channels as well as walking and sampling acts in the streets and end user events.
As a prelude to PPW, the BPMA released the findings of a survey about the promotional products buying attitudes of marketers. The study, which was conducted by the marketing research agency Facts International among top brand marketers at two marketing trade shows in 2015, reveiled among others a “top ten“ of the most popular promotional products in Britain. According to the BPMA, the total amount spent by companies on promotional products in the UK last year was close to 1 bil. British Pounds (approx. 1.35 bil. Euros).
The BPMA furthermore used the opportunity to celebrate its 50th anniversary during PPW with more than 100 members going on a boat cruise down the river Thames in London. An article on 50 years of BPMA history will be published in eppi magazine, No.108 (2. December 2015).