Axel Schmidt

Axel Schmidt

D – cyber-Wear has increased its headcount in order to reinforce its cooperation with Ford of Europe. Axel Schmidt, who joined the Ford team comprising of five people on August 17, has taken on the role as the car manufacturer’s new Key Account Manager. Based at Ford’s European headquarters in Germany, Schmidt is the contact partner for merchandising and promotional products for all European countries and markets. The 35-year-old business administration manager (IHK) will communicate directly with the respective National Sales Companies and will inform them about the advantages of the accompanying implementation of merchandising items and promotional products.

Cyber-Wear has been designing and developing the items of the Ford Lifestyle Collection in close coordination with Ford Design for several years. “We are faced with many time-consuming and complex tasks,“ said Steven Baumgärtner, Executive Director of cyber-Wear. “The task at hand is the further development of attractive offers for Ford fans and dealers throughout Europe. The primary focus is making the Ford Lifestyle Collection more well-known.“

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