CH – The 9th edition of the Swiss marketing trade show SuisseEMEX was staged in a reduced format, albeit with several innovations: Condensed into two event days instead of three, the trade fair for Communications, Promotion, Event & Live Communication and Digital Business took place in Zurich on August 25-26, 2015 for the first time parallel to the business software trade show, topsoft. According to the official figures, in the course of the two days, around 14,500 visitors were welcomed by the 500 exhibitors. A high-profile forum programme with over 50 international speakers as well as the networking event, EMEX Night, held on the evening of the first exhibition day, rounded off the event.
The high quality of the newly introduced overall concept, which covers the entire entrepreneurial supply chain was praised by both the exhibitors and visitors alike. “The extreme positive feedback shows that the trade show is an important tool for grooming existing and for the establishment of new, international contacts,” summed up Ewa Ming, CEO of EMEX Management GmbH. The tenth edition of the SuisseEMEX is scheduled to take place from August 30-31, 2016.
A detailed report will appear in the coming issue of eppi magazine, No. 107 (October 7, 2015).