D – Staedtler has set a new world record with a crayon that is almost 460 m long. The challenge: To beat the previous record for the longest crayon (323.51 m) with their Noris colour by over 50 m. The starting shot for the record attempt was sounded on August 5 at 10.30 a.m. 110 employees worked on creating the crayon, which was pressed out of Wopex material that was invented by Staedtler using the so-called co-extrusion method. The material consists of three different granules, which mainly comprise of wood. In the end, the length of the Noris colour measured 459.97 m and the world record was recorded by an official employee of the Guinness World Records Company in compliance with the rules.
Subsequently, the crayon was handed over to art education students, who were commissioned with the task of making a piece of art out of it for future generations and thus preserve the record crayon for eternity.