D – The focus on experiences and different types of application of the HAPTICA® live, which has been informing the marketing and promotional products industry about haptic advertising since 2013, undergoes continual development: At the new location – the World Conference Center Bonn (WCCB) – the HAPTICA® live ’16 will present itself on March 16, 2016 in an expanded format. In particular, there will be an increased focus on the Best Practice special exhibition: In the scope of an own exhibition, successful campaigns, which involve the implementation of haptic promotional products, will be presented to the visitors. For the first time, the special show will be located in the foyer at the HAPTICA® live ’16, to attract even more attention to it. It will also be significantly expanded.
A further pillar of the practice-oriented concept of the HAPTICA® live, the lecture programme, will also be slightly extended: Five corporate marketing experts will take to the stage in Bonn to grant insights into how haptic advertising can be implemented as brand and image profiling measures. Furthermore, an additional format is being introduced next year that will underline how promotional products can be implemented as effective marketing tools: In the “Lounge – Facts & Coffee to go“ that will be located in the foyer, in addition to delicious coffee specialities the visitors will be served with concise and surprising facts from the world of haptic Advertising