In her capacity as Division Manager, Lassahn has been responsible for the international trade show for visual communications, the viscom, which takes place at alternating venues in Frankfurt and Düsseldorf since 2006 and she also holds the overall responsibility for the Bar Convent Berlin, Europe’s largest bar trade fair. Previously, Lassahn ran the IMA, the international trade fair for entertainment and vending machines, for many years.
Seidensticker has been working in the exhibition business since 1990 and has been Press Officer and Company Spokesman at the German headquarters of Reed Exhibitions in Düsseldorf since 2003. He has been appointed onto the executive board to further develop the strategic brand communication and to further underline the media value of trade fair participations. Both Lassahn and Seidensticker “enjoy an excellent reputation within the international exhibition and media business and have been leaders in our organisation for years,” stated Hans-Joachim Erbel, CEO of Reed Exhibitions Germany GmbH.