NL/USA – After splitting up from its Asiatic partner company earlier this April, Brandcharger Europe has now entered a cooperation with the Chicago-based company, Sourcery Solutions. As Brandcharger Sourcery with headquarters in the Netherlands, both companies will bundle their competences and offer USB charging devices and electronic items for the promotional products market in Europe, North America and Africa. “It has been a hectic and confusing time for our customers and ourselves. But also a change to reconsider our strategy. The result is a great rebirth of Brandcharger Europe as Brandcharger Sourcery. We as a team are very happy with this new opportunity,” said Wessel Verhoeff, Director of Brandcharger Europe, about the realignment of his company. The company’s activities in the Netherlands will be run by Verhoeff and the Account Manager Marloes van Duin, the contact person for Sourcery Solutions in Chicago is Barbara Perkins.
Furthermore, it was possible to win over the support of Intraco Trading for the cooperation. The import company that is also located in the Netherlands has a professional back office, a comprehensive network as well as 25 years of experience in the industry. “With this partnership we can further leverage our operation in Asia and be able to generate additional volume with our Asian partners,” stated Intraco founder and CEO, Oscar van der Spruit.
Brandcharger Sourcery intends to celebrate the new start at the Leveranciersdagen on 2 and 3 September 2015 in Utrecht, where he intends to present his entire product range. A new joint website is to be launched at the end of July.