UK – The BPMA (British Promotional Merchandise Association) conducted the final round of the BPMA Student Design Innovation Award on June 16, 2015 in the London Museum of Brands. The finalists from the Universities of Nottingham Trent and Brunel presented their designs to the jury members Gordon Glenister (Director General BPMA), Maz Ali (Innovation1st), Jean François Chodecki (Corporate Creations), Angus Montgomery (publisher of the Design Week) and Billy Hussain (Alvastone). In the end, Asher Erskine picked up the award for “OwlSee”. The foldable binoculars with a five-fold magnification offers a range of individualising options and is 100% recyclable. Second place went to Nathan Hulman for “Meshi”, a business card holder that can be presented in a special ritual: The card is pushed out of the holder using two openings and respectfully presented to the recipient following Japanese tradition (Meshi). Isobel Scott claimed third place with “Well-Ease”. This distinguished product solution is a practical storage option made of silicone in the shape of two wellington boots, which – attached to the lanyard – are especially suitable for event promotions and are each filled with a sachet of sun lotion and hand sanitizer.