D – The German online perfume manufacturer, MyParfum, has become Unique, which is, according to company accounts, the first perfume brand worldwide for individual perfume. Unique offers perfumery customers a comprehensive individualisation of tailor-made scents in personalised bottles. The innovative service is exclusively available via the websites of selected premium perfumeries as well as via the company’s own online portals in Europe and the USA. In France, the brand cooperates with one of the leading European perfumery chains.
The manufacturer has already produced more than 130,000 individual creations in its perfume laboratory. The brand intends to introduce more personality to the perfume industry with tailor-made scents.