Raxy Line is one of Europe’s biggest continuous printing specialists in the textile sector. However, the product portfolio of the Italian company encompasses much more than lanyards.
“Since its establishment, our company has invested in state-of-the-art technology,” said Luca Bortoletto, Sales Manager of Raxy Line. “Our core competence was always printing and here we have achieved constant further development through our sustained commitment to research.” The roots of the Italian company lie in sublimation printing: In April 1981, Raxy Line was founded by Raimondo Mattiuzzo as a printer and producer for sportswear and promotional products. However, just one year later Mattiuzzo invested in a technology that was to be pioneering for the further success of his young company: “In 1982, we were the first company in Europe to develop a new printing technique: continuous sublimation printing on narrow fabrics,” explained the founder and CEO of Raxy Line. “At some point in time we started specialising in promotional products, because our expertise was predestined for one product in particular: Lanyards.“ Today, boasting an annual production of around 30 mil. metres and a daily output of up to 100,000 pieces, Raxy Line is, according to own accounts, one of the biggest European printing specialists for the key straps.
International business, local production
Raxy Line is today co-managed by the second generation, after Raimondo Mattiuzzo‘s son, Nicola, joined the company in 2008 as a further CEO. He runs the company together with his father and the COO, Sonia Giacomin. 39 employees work at the headquarters in Spresiano, in northern Italy. Last year the company achieved a turnover of around 5.5 mil. Euros. 30% of which was attained through exports – a growth factor: “We want to further increase our export share,“ explained Bortoletto. “Participating at numerous international shows helps to expand the international business, as well as being a member of the PSI and being present on the search portals European Sourcing and Sourcing City. Our main markets in Europe are – besides Italy – France, Scandinavia and Germany.“ The customers definitely profit from faster delivery times – and of course from high quality thanks to state-of-the-art printing techniques: “We can print motifs in photo quality or vector graphics in up to six pantone colours using sublimation and digital printing methods,” explained Bortoletto. “Alternatively, we can also customise our textiles in up to three colours per screen printing, whereby we only use EU-certified non-toxic, azo-free dyes in accordance with the Reach regulation. Furthermore, we offer Jacquard weaving and embroidery and are also currently working on different solutions in the laser sector.“
Wide product portfolio
The customers can conveniently chose between different executions, materials, characteristics and printing techniques using a configurator on the company’s website. In the meantime, the portfolio includes many other items apart from lanyards. “We can actually print on any kind of fabric,” summed up Nicola Mattiuzzo. The product assortment ranges from wrist straps and straps for spectacles, shoelaces, dog’s leads, mobile phone and ski pole straps through to shopping bags and laptop cases, mouse pads, scarves and sports tops, through to eye masks, cushions and beer mats. Nicola Mattiuzzo: “Thanks to the collaboration with our customers, we can create new products by developing an existing article from our range or simply from a new idea. We enjoy to cooperate with our clients, as this is always a new challenge for the creativity of our R&D department.” Raxy Line also demonstrates its creativity beyond textiles – for instance with the Infinity Bumper, a distinctive protective sleeve for smartphones that can be customised with a digital print, which was distinguished with the Promotional Gift Award in 2014. The latest achievement is the recent certification of the production site in compliance with the quality management norm ISO 9001:2008. The certification, which was preceded by a two-year, intensive optimisation process, is for Bortoletto a distinction, which emphasises the core competence of the company: “Our factory is a synonym for quality, reliability and production ‘Made in Italy’ – something which we can communicate even more efficiently now.“