CH – On May 19 and 20, the marke|ding| Switzerland celebrated its premiere at the Lucerne Exhibition Centre. The concept of the event organised by the Zurich-based company, promoFacts, is similar to that of the marke|ding| Vienna that has been successfully staged in Austria for years. The sponsors of the event are the Swiss agencies cadolino, CPT, diewerbeartikel gmbh, E7 Promotion, KW open, Pandinavia and Polydono. According to the official figures, 75 exhibitors presented their products and services in an attractive and professional ambiance. A lecture programme provided additional impulses: In the scope of the “point of haptics“, exhibitors presented selected best practice examples on various key topics on both days of the show. According to the organisers, 778 marketing decision-makers and promotional products buyers attended the premiere – a result that not only more than satisfied the organisers and sponsors, but also most of the exhibitors too. The next edition of marke|ding| Switzerland is scheduled to take place on June 1 and 2, 2016.
A detailed report will follow in the next issue of eppi magazine, No. 105 (June 10, 2015).