A – The marke|ding| Vienna, Austria’s largest promotional products trade fair has established itself at top level: 1,498 visitors travelled to the Austrian capital on April 29, 2015 to inspect the classic and novelties of 131 exhibitors from the promotional products industry. Thus, the organisers once again recorded slight growth compared to 2014 (1,478 visitors and 127 exhibitors). Seven advertising agencies were jointly responsible for organising the marke|ding| Vienna: Forum Werbegeschenke, KW open, Mitraco, Nowak Werbeartikel, Pro Concept, Schäfer Shop and Schrecks Goodies. They had invited their customers to spend a day with them in the historical halls of the Hofburg in Vienna, where they were able to engage in dialogues with promotional products manufacturers and importers, brand-name companies as well as with suppliers of related marketing disciplines such as display manufacturers, event agencies, etc. The majority of the exhibitors were satisfied with the frequency and quality of the visitors.
A crowd-puller: The exhibition of the finalists of the marke|ding| award. Here, the visitors were allowed to vote for their favourites in an iPad voting: The entry with the most votes will then be distinguished with the public prize at the marke|ding| plus in Upper Austria on September 9 and 10, 2015. The next marke|ding| Vienna is scheduled for April 21, 2016.
A detailed report will follow in the next issue of eppi magazine, No. 105 (June 10, 2015).