D – The writing instrument specialist senator® and the BMW Group subsidiary, BMW Group DesignworksUSA, are entering a design partnership: In the next three years the globally-operating design studio will exclusively create all central design themes for the writing instrument manufacturer and will advise the company as well as designing and manufacturing its new products.
Furthermore, the partners have by own accounts jointly developed a worldwide unique service: “Your Personal Pen”. The service addresses companies that are looking for a writing instrument that is tailor-made to match the own brand in terms of its design and customisation. “senator® and DesignworksUSA are convinced that a promotion pen should pick up on the design DNA of a brand down to the smallest detail,” stated senator® CEO, Christian Korte. “Our joint service, which is offered by no other company in the world hitherto, gives companies the opportunity to have their promotional products individualised for their own brand like a tailor-made suit in terms of their shape, colour, material and surface design,” added Korte.