D – A pair of jeans serves as a dinner invitation for business partners. A calendar as a fire fighter in South African townships. Miss Piggy and Kermit, the Frog, are making eyes at the Lufthansa customers. These and other examples for the implementation of haptic messengers in the field of marketing will be presented in the Best Practice Special Show at the HAPTICA® live ’15 on March 25, 2015 at the Palladium in Cologne. The Best Practice Special Show is one of the core elements of “The Experience of Haptic Advertising“, which is organised by the German publishing company, WA Media: visitors experience how haptic advertising works based on concrete campaigns and marketing concepts by Coca-Cola, Emirates, Mercedes Benz, Reporters without borders and many more.
The HAPTICA® live ‘15 opens its doors at the Palladium in Cologne on March 25, 2015 from 10 a.m. to 6 p.m. 110 exhibitors will be presenting their novelties and trends; further practical knowledge will be conveyed in a seminar programme (in German language). Furthermore, the Promotional Gift Award 2015 will be conferred at the HAPTICA® live ‘15 at 4.30 p.m. on the stage in Hall 1, all of the award-winning products will additionally be showcased throughout the day in a special exhibition in the gallery in Hall 1. Between 6 p.m. and 9 p.m. there will then be the opportunity to network in the foyer of the Palladium, while enjoying drinks and finger food. Visiting the HAPTICA® live ‘15 is free of charge, however it is necessary to pre-register at: