D – Good marketing rarely only addresses the intellect – it seeks the way to the heart of the target group, it arouses emotions. And the most direct route to the heart is often not via the brain, but instead via the hand. The sense of touch evokes trust, we perceive something we have touched as being true and real. An effect, which turns haptic advertising into a particularly effective marketing discipline – which will incidentally be presenting itself for the third time in all its facets on March 25, 2015 at the HAPTICA® live ‘15 at the Palladium in Cologne.
The one-day event, “Experience of Haptic Advertising”, gives trade visitors from the marketing, communications, purchasing and sales sectors, from advertising agencies as well as from the promotional products trade inspiration for the intelligent implementation of haptic advertising in concentrated form. It delivers examples of how the potential of this form of advertising can be used for corporate communications in the scope of numerous best practices and lectures (only in German). The exhibition of the prize-winners and the award ceremony of the Promotional Gift Award 2015 will provide further stimuli for the practical implementation of haptic marketing.
In addition to this, the visitors can find product ideas, novelties, classic and trend-led products as well as the possibility to have custom-made designs produced at the stands of more than 100 exhibitors, who will be showcasing their products and services in the two halls of the Palladium. Marzipan by Niederegger, terry cloth items by Vossen, barbecue utensils by Rösle, stainless steel design by Blomus, cuddly toys by Sigikid and Swiss army knives by Victorinox are awaiting their implementation in the advertising sector just as much as seed bombs, individualised shoes, tongue tattoos or classics among the promotional products such as notebooks and cups, umbrellas and writing instruments, through to promotional textiles (the exhibitor list is posted at www.haptica-live.de).
The HAPTICA® live ‘15 opens its doors at the Palladium in Cologne from 10 a.m. to 6 p.m. on March 25, 2015. It will be followed by a networking event up until 9 p.m. during the course of which drinks and finger food will be served. Participation is free of charge, however it is necessary to pre-register at: www.haptica-live.de/registration.