D – Daiber appointed Stefan Meusel as their new Marketing Director in January 2015. In future, the focus of his activities will lie in further reinforcing the company’s online marketing measures as well as the company’s service-oriented brand communication. Here, Meusel’s experience as a passionate outdoor sportsman will not only be benefitial in terms of his personal experiences regarding the functionality of the sports collections, but also because of his long-standing management experience in the agency business in the strategic design, brand and media development sector.
The 47-year-old has been employed as a Marketing Manager at Daiber since 2011 and has made a major contribution to co-shaping today’s appearance of the brands James & Nicholson and myrtle beach. “We are pleased to have Stefan Meusel as a creative director at Daiber, who will in future also ensure that our fashion, lifestyle and sports worlds continues to be filled with life in a stylish way,” commented Managing Director, Kai Gminder.