S – The winter edition of the Promotionmässan took place at the Kistmässan in Stockholm from January 13-15, 2015. The trade fair is organised twice a year by the Swedish exhibition organisers Artexis in cooperation with the Swedish industry associations SBPR (Svensk Branschförening Profil- och Reklamartikler) and PWA (Promotion Wholesalers Association). According to the official figures, this time 159 exhibitors – fewer than in August (174) and in January 2014 (171) – presented their wares and fares. There was also a slight decline in the attendance figures – 2,568 visitors – compared to last August (2,558) and the January edition (2,781). According to the organisers, most of the visitors came from Sweden and Norway. The trade show’s supporting programme included seminars, the first ever Promotionmässan Fashion Show as well as the award ceremony of the promotional products prize, PromotionBiet, which is conferred by the SBPR.
The next Promotionmässan is scheduled to take place in Stockholm from August 18-20, 2015.