I – The 15th edition of the pte – Promotion Trade Exhibition – was staged in Hall 1 of the Fiera Milano City, at the Teodorico Entrance from January 16-18, 2015. As always, the organiser was the Milan-based publishing company, O.P.S. (Organizzazione Promozione Spazi SRL). As in the previous year, the patron was the Italian association, acp. The former patron, the Italian promotional products association, Assoprom, kicked off its 2015 PromoRoadShow on January 15, in the Hotel Melià, which is located close to the exhibition grounds.
The, according to official statements, around 150 exhibitors presented themselves at in some cases elaborately designed stands. In addition to numerous promotional products suppliers specialist for diverse customising techniques presented their products and services in their own separate zone. The official attendance figure was not available at the time of going to press, but the trade show was evidently well-attended, particularly on the second day of the trade fair. Remarkable: Some of the exhibitors confirmed a significant number of totally new companies among the trade visitors, who were obviously using the trade fair as their starting point on the Italian promotional products market to gain information about the supplier’s offerings. This indicates an upward trend on the Italian promotional products market.
A detailed report will be published in the coming issue of eppi magazine, No. 103 (February 18, 2015).