I – The PromoRoadShow 2015 – organised by the Italian industry association, Assoprom in cooperation with the Fiere di Parma, supported by 656 Editions and European Sourcing – got off to a successful start on January 15, at the Hotel Melià in Milan. A shuttle service was organised between the pte – Promotion Trade Exhibition – that was held simultaneously at the Fiera Milano City and the Hotel Melià, so that the pte visitors could conveniently also visit the hotel exhibition. The event began at 10 a.m. and finished at 8 p.m. In addition to the product presentations of the exhibitors, a lecture and workshop programme was offered as well as a reception with refreshments from 5.30 p.m. onwards followed by a relaxed networking opportunity for exchange ideas.
Particularly the quality of the in total 16 exhibitors was especially praised by the visitors, who in some cases approached the stands with concrete enquiries and tasks. Eight further hotel exhibitions are taking place throughout the year, the next one is scheduled on February 12, in Rome.
A detailed report will follow in the coming issue of eppi magazine, No. 103 (February 18, 2015).