E – The Promogift opened its doors from January 14-16, 2015 in the Spanish capital. According to the official figures, around 320 exhibitors and representatives, including numerous brandname companies, presented their wares and fares to the promotional products trade in Hall 12 of the Feria de Madrid at in most cases uniform stands that were decorated with great attention to detail. The event that is exclusively open to trade visitors, was organised by the exhibition company, Ifema, in cooperation with the Iberian industry associations, Aimfap and Fyvar, who were both represented with their own pavillion.
The official attendance figures were not available by the editorial deadline, but the trade fair was evidently well attended and the exhibitors were, on the whole, satisfied with the quality and quantity of the visitors. A positive mood prevailed among both the exhibitors and the visitors, which hints towards an upward turn on the Spanish promotional products market.
The two industry associations, Aimfap and Fyvar, both invited guests to a get-together during the Promogift. Furthermore, Fyvar once again conferred its award that bears the same name.
A detailed report will be forthcoming in the next issue of eppi magazine, No. 103 (February 18, 2015).