CH – The Swiss company promoFacts GmbH plans to organise marke|ding| Switzerland, a products show for distributors and industry customers, for the first time next year. The trade event is scheduled to take place in Hall 3 of the Lucerne Exhibition Centre on May 19, 2015 from 1 p.m. to 6 p.m. and on May 20, 2015 from 10 a.m. to 5 p.m. The aim of the one and a half-day trade fair is to demonstrate the manifold potential of visual and haptic advertising and give the visitor a wide-ranging overview of the service portfolio and fields of application of haptic forms of advertising by presenting best practice examples and innovative concepts.
The concept of marke [ding] Switzerland involves the participation of Swiss agencies and distributor partners. The latter can use the innovation and information platform at attractive framework conditions and can invite their industry customers to visit the show. The organisers are expecting over 800 visitors.
The trade fair, which foresees the participation of 60 exhibitors, will be accompanied by lectures and workshops on the theme of sensual and multi-sensory marketing, which will be held in an auditorium.
Interactive infotainment as well as a network event for exhibitors, distributors and visitors, which will be held in Forum 1 of the Lucerne Exhibition Centre after the fair closes on the first exhibition day, round off the programme.