UK – On July10, 2014 the British Promotional Merchandise Association (BPMA) organised its first BPMA Annual Conference. According to official sources, over 150 delegates gathered at the Park Inn Heathrow for the event with the motto “Building a Better Business”.
The British Member of Parliament Brian Binley opened the conference. Following this, the BPMA released the findings of the first ever industry benchmarking study, with attendees being the first industry peers to gain access to the document. Over 120 participants had taken part in the online and telephone survey, which was split among small, medium and large distributors as well as medium and large suppliers. The findings summarised that 70% believe demand for the British promotional products industry is stronger that in the previous year, average order values in the industry are close to 600 British Pounds (approx. 750 Euros) and 82% of distributors believe the UK promotional market is more competitive than before. The rest of the day offered delegates the opportunity to book one to one appointments with a selection of experts who were there to offer valuable advice, or to take part in eight seminars which took place throughout the day. Once the Conference had ended, the BPMA hosted the BPMA Building a Better Business Awards. Key note speaker Steve Head delivered a rousing and inspirational speech which motivated those in attendance, after this attendees enjoyed food, drink and networking.
Gordon Glenister, Director General of the BPMA commented: “We are delighted with the overwhelming positive response from both delegates and experts who attended the conference. This event has been in the pipeline for many years for the BPMA, and we will be announcing information reading the BPMA Annual Conference 2015 in due course”