PL – The Polish Chamber of Promotional Products, PIAP (Polska Izba Artykułów Promocyjnych), has published the third edition of its survey on the perception of promotional products as an advertising medium, which was launched for the first time in 2010 and updated in 2012/13. According to the survey, 81% of the marketing managers interviewed consider promotional products to be an effective advertising medium, 84% purchase promotional products in order to improve their corporate image. The price plays the biggest role in the selection of the respective item, followed by quality, design and functionality, according to the consistent disclosures of the respondents. Office accessories, calendars, printed material such as brochures and office materials are implemented the most frequently. Furthermore, the trend is going towards luxury products and exceptional custom-made designs. The most promotional products are implemented at Christmas, as gifts for business partners as well as at trade fairs and events. Questioned as to the origin of the promotional products, 57% of the marketing managers stated that they prefer Polish products, according to 38% of the respondents the production location doesn’t play a role in the decision-making process.
The third edition of the PIAP Survey was carried out among 384 Polish marketing decision-makers between March and May 2014.