D – At the HAPTICA® live everything evolves around the creative implementation of promotional products. “The Experience of Haptic Advertising“, which will be staged for the third time on March 25, 2015 at the Palladium in Cologne, showcases numerous examples from the marketing world, which demonstrate how much potential haptic advertising holds. Both the successful campaigns exhibited in the best practice special show and the exhibition of all of the award-winning products of the Promotional Gift Award, the European communication prize for promotional products, which like the HAPTICA® live, is organised by the Cologne-based publishing company, WA Media, place the focus on the concrete application of promotional products.
Staged for the 13th time, the Promotional Gift Award 2015 pays tribute to innovative new developments in the categories “Premium Products & Brand Articles“, “Give-aways“, “Communicative Products“, “Custom-made Designs”, “Customising Technologies”, “Packaging” and “Best Practice”. Promotional products suppliers, distributors, agencies and designs can still submit their entries for the Promotional Gift Award 2015 up until November 14, 2014. In addition to being entitled to use the prestigious logo to advertise their award-winning products, the winners benefit from comprehensive media coverage as well as a special moment at the HAPTICA® live ’15: Because the dramatic highlight at the end of the day is the prize-giving ceremony of the Promotional Gift Award starting at 4.30 p.m. on the stage in Hall 1 of the Palladium in Cologne, where the award-winners step into the limelight and are celebrated in style.