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CH – In the scope of this year’s suisse emex (August 26-28), the largest Swiss trade fair for marketing & communications, which is organised by the Promoswiss, the Swiss Promotional Products Industry Association, is organising a Promotional Products Idea Park: On a surface area spanning 250 m², around 35 promotional products manufacturers will present current trends, innovations and their top-sellers at the Zurich Exhibition Centre. Interested visitors will thus gain on-site information on the various articles, materials, customising techniques and application fields directly from the product specialists. Potential enquiries, requests for quotes and/or samples will be recorded electronically by the manufacturer and forwarded on to one of over 40 Promoswiss distributor members, who will in turn be responsible for providing a quote promptly as well as for the possible order processing.

It is the declared aim of Promoswiss to demonstrate to the marketing managers, buyers and decision-makers that the promotional product is an integral part of every campaign. A market research survey that is currently being carried out in collaboration with the St. Gallen University, which will be presented in the Promotional Products Idea Park, will further underline the significance of the role of the promotional product on the Swiss advertising scene.

Interested suppliers can register now at Promoswiss for a stand in the Idea Park.

www.promoswiss.ch