D – Silke Frank, Project Manager of the PSI Show in Düsseldorf since 2010, assumed responsibility for the overall management of the PSI trade fair activities at home and abroad as of June 1, 2014. In addition to the PSI in Düsseldorf, these include the joint events, the PSI Promotion World in Hanover, the IPSA in Moscow as well as the PSI joint stands at diverse promotional products fairs throughout Europe. As a result of the new structure, the strategic further development and the branding of the events is to be further reinforced and marketing synergies are to be more efficiently exploited.
In her new function as Event Director and Business Area Manager, the 41-year-old will in future take over the management of all sales and marketing activities of the PSI fairs. According to PSI Managing Director, Michael Freter, the aim is to centrally strengthen sales and increase the proximity to the customers: “Silke Frank is a strategic head with a down-to-earth approach, who has been at home in the international trade fair business for over 14 years.“