I – The Italian promotional products association, Assoprom, is planning a new trade fair initiative in Parma, Italy: In January 2015, the Promo Show will take place in the Fiere di Parma. The joint organisers of the event are Assoprom and the Fiere di Parma. The event is to be divided up into the exhibition zones Gifts & Premium, Digital Signage, Instore Material, B2B Service, Personalization and Food & Beverage. Assoprom will be revealing further details soon.
The Exhibition Centre in Parma already proved itself to be a competent venue for the Promo Roadshow on February 20, 2014, which is also staged by Assoprom. The next stop on the tour, which according to official statements around 20 exhibitors are participating in, was Catania, Sicily (March 28-30), to be followed by Turin (April 10), Bari (May 15), Rome (June 12), Florence (September 11) and Padua (October 9).